04
Dec
Snapchat is deepening its investment in India’s creator economy with the launch of its flagship Snapchat Creator Connect in Chennai. With 76% of local Snapchatters using Lenses to share greetings and celebrate festivals, the platform is embedded in the region’s digital expression.The first major on-ground gathering in Chennai convened over 100 top local creators (including Sivaangi, Srimathi Chimu, and Maanasi), alongside key Agency partners (such as Trendloud, Oodaga, and Divokey), and leading Publishers (including Vijay TV, Behind Woods, and Galatta), underscoring the platform's commitment to scaling the dynamic talent pool across South India. Attendees explored hands-on sessions led by Snapchat’s…
