27
Jun
HDFC Life, one of India’s leading life insurers, is known for campaigns that connect with audiences through relevant and insight-based communication. In its latest campaign, HDFC Life has reached out to audiences in the Eastern part of the country – across the states of West Bengal and Odisha - with the message 'Enjoy today while planning for your family’s tomorrow'. The ad film features Abir Chatterjee, one of West Bengal’s prominent actors. Given India’s cultural diversity, regional marketing plays a key role in building stronger connections. Recognising this need, HDFC Life launched a unique region-focused campaign approach last year, starting…
