Chennai, August 8, 2023: – realme, the Most Reliable Smartphone Service Provider, has achieved a staggering QoQ growth of 51% in the second quarter of 2023, as reported by Counterpoint, a renowned market research firm. This remarkable growth strengthens realme’s position in the Indian smartphone market, securing the No. 3 position among the top 10 smartphone brands as per IDC’s rankings for Q2 2023. Despite the overall smartphone market in India witnessing a 3% YoY decline in Q2, realme’s strategic positioning and leap-forward innovations, coupled with the industry’s focus on 5G devices in the INR 10,000-INR 15,000 (~$122-$244) segment, propelled the brand back to its coveted 3rd position in the Indian smartphone market.
realme’s exceptional growth can be attributed to a combination of factors, including the brand’s strategic approach in improving inventory and demand, aggressive sales promotions, and the launch of 5G devices at accessible price points. This year, realme has achieved numerous milestones across a range of devices, with several emerging as bestsellers in their respective categories. Notably, the realme C55 sold over 100,000 units in just 5 hours on its first sale day, while the 11 Pro Series set a new record by selling over 200,000 devices across all channels during its initial launch, and achieved 390% of the previous generation during the first sale period offline. Also, the narzo N53, a best-selling smartphone under the Rs 10,000 segment on Amazon, broke records by selling 100,000 units in an impressive 90 minutes. For the IOT category, realme pad 2 achieved 122% more than the previous generation during first sale. These achievements showcase realme’s continued commitment to delivering innovative and high-performing products that resonate with consumers.
Furthermore, realme’s strong offline presence and expansion into the offline channel have played a significant role in enhancing customer engagement and ecosystem development. The brand’s strategic focus on both online and offline channels has allowed it to cater to diverse consumer preferences and ensure seamless access to its products. By continuously pushing boundaries and delivering exceptional devices, realme has solidified its position as a prominent player in the Indian smartphone market. With a compelling product lineup and customer-centric approach, realme is well-poised to continue its upward trajectory and achieve even greater success in the future.
As the company continues to innovate and expand its product portfolio, realme aims to maintain its growth momentum and further strengthen its position as one of the top smartphone brands in India. With the rapid growth of the Indian smartphone market and the increasing demand for 5G devices, realme is well-positioned to capitalize on these opportunities and deliver unparalleled value to its customers. As the festive season approaches, Realme is geared up to unveil interesting launches and offers to further entice consumers.
About realme
realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected, and trendy lifestyle for the youth, we democratize cutting-edge technology to provide the best technology products in each price segment.
As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a strong YoY growth of 24% (highest among the top five brands) in 2022. It cemented its second position in the online channel with a 23% share with affordable model offerings in the C-series.
realme has introduced a new marketing strategy consisting of cultivating marketing, eCommerce, and simply better strategy. With cultivating marketing strategy, realme is building local teams to use their experience to make engagement more local to the users, In eCommerce, realme is closely working with existing online partners and will be exploring more opportunities with leading eCommerce platforms to expand the reach across regions; In addition, the Simply better strategy will continue to explore the future of tech and design with GT series, and number series will focus on advanced tech innovation, making it more accessible to our consumers.
